So if you want to improve your ROI on LinkedIn, matched audiences are a great place to start. And it’s not that hard to set up! LinkedIn has reported that contact targeting has lead to a 37% increase in click-through-rates. Contact targeting is a great option if you’re launching a new product or service, as those who are familiar to your brand will be more receptive to what you have to say. This feature allows you to upload a CSV list of email addresses of users you’re already connected to, similar to a list you would use for email marketing. Retargeting has been very successful for many brands, resulting in a 30% increase in click-through-rate. This is perfect for nurturing leads and persuading them to convert into paying customers. LinkedIn has found that account targeting leads to a 32% increase in post-click conversion rates.Īllows you to target people who have already visited your website. This is particularly useful if you’re going after some brands who have never heard of you or your product before. This feature allows you to upload a CSV list of company names you would like to target. Job experience – job function, seniority, title, skills, years of experienceĪlso has a ‘matched audience’ feature, which gives you the option to target three unique audiences based on previous interactions with your brand.Education – fields of study, schools, degrees.Company – name, size, followers and industry.LinkedIn’s targeting capabilities are totally unique to the platform.

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